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Advance Digital Marketing Coure
#1 Online Offline Digital Marketing Course with Certifications
- Duration: 4 Months
- 30+ Modules
- 15+ Certifications
- 100% Practical
About This Course
Master the skill of Digital Marketing with our advanced course designed in such a way to groom you as Job or Industry ready. There are 30 modules to explore, all created by Industry Experts & senior trainers, packed full of practical exercises, assignments and real-world examples to help you turn knowledge into action.
Certification
- CoursenCertification
- Google Certifications
- Hubspot Certification
- Youtube Video Ads Certification
- Google My Business Certification
Preview This Course
This Course Include
- Budget For Live Ad Campaigns
- 40+ Digital Marketing Tools
- Full lifetime access
- 100% Money Back Policy*
- Weekday & Weekend Batches
Why to learn Digital Marketing in 2023
In-Demand Skillset: Digital marketing is in high demand across industries. As more businesses shift their operations online, they need skilled digital marketers to reach and engage with their target audience effectively.
Career Opportunities: Learning digital marketing opens up diverse career paths. You can work as a social media manager, content marketer, SEO specialist, or even start your own online business.
Cost-Effective Marketing: Digital marketing is often more cost-effective than traditional advertising methods. With a well-planned digital strategy, you can reach a larger audience without breaking the bank.
Measurable Results: Unlike traditional marketing, digital marketing allows you to track your campaigns’ performance in real-time. You can see what’s working and what’s not, enabling you to make data-driven decisions.
- Entrepreneurial Opportunities: If you dream of starting your own business, digital marketing knowledge is essential. It can help you market your products or services effectively and reach a wider audience.
- What is Marketing?
- Understanding Marketing Process
- 7P’s of Marketing.
- B2B vs B2C Marketing
- What is Digital Marketing?
- Why Digital Marketing wins over Traditional Marketing?
- Understanding Digital Marketing Process
- What is Branding?
- What is Graphic Designing?
- Graphic Designing Tools
- Design your Logo
- Design your Resume
- Design a Web-Banner
- Design a Letter-Head
- Design a Business Card
- Design a Business Flyer
- Design an E-Book
- What is Domain?
- What is Sub-Domain?
- What is Hosting?
- Types of Hosting
- Different Plans of Hosting
- What are TLD’s and Domain Extensions?
- Shared Hosting Vs Dedicated Hosting
- Introduction to Websites
- Difference between Website and Blogs
- Importance of Websites
- Building a wireframe for the Website
- What is CMS (Content Management System)?
- What are the different types of CMS?
- Introduction to WordPress
- Free Themes v/s Paid Themes
- What are Plugins? Importance of Plugins
- Page Builder Plugin – Elementor
- Widgets, Menus, and Settings
- How to Customise a Website & Build Layouts
- Pages v/s Posts
- How to Create E-Commerce Website?
- Blog Websites
- Personal Websites
- Corporate Website
- News Websites
- Introduction to Blogging
- Evolution of Blogging
- What is a Blog?
- Who is a Blogger?
- Why Blogging? Importance of Blogging
- Different Blogging Platforms
- Who can Blog?
- Blog Topic Ideas
- Types of Blogs
- Essential Tools for Blogging
- What makes a Good Blog
- Examples of Good Blog
- How to promote your Blog?
- How to convert Blog into Business?
- What is Email Marketing?
- How Email works?
- Types of E-mail
- What is ‘Bounce’?
- What is Spam?
- Tricks to land in inbox instead of Spam Folder
- What is Single Opt-in and Double Opt-in?
- Types of Marketing E-mailers
- Basic Automation Strategy
- Types of Automation in Email Marketing
- A/B Testing and Reporting
- How to create List & Audience for Email Automation.
- Email Automation Tools
- Purchase Automations
- Upsell Automations
- What is Search?
- What is Search Engine?
- What is Search Engine Optimization?
- Types of Search Engines and How it Works
- Popular Search Engine
- What a Search Engine Do?
- White Hat, Black Hat, and Grey Hat SEO
- SEO Techniques
- Different types of SEO
- What is Google Crawler/Bot?
- On-page SEO and its steps
- What is Page rank and its importance
- Off page SEO and Strategy
- Different types of keywords and the importance of keywords in SEO
- How to do Keyword Research and tools to use
- Title Tag, Meta Description, Anchor Links, Header Tags
- Image and Video Optimization
- What are Backlinks? How to build an effective Backlink Strategy
- Do’s and Dont’s of Link Building
- What is Local SEO? How it works
- Business listing on GMB (Google My Business)
- Google Search Console
- Understanding Webmaster guidelines and use-cases
- Sitemap Submission
- Google Algorithm updates [Penguin, Panda, Hummingbird, Rankbrain and more]
- What is AMP (Accelerated Mobile Pages)?
- SEO Site Auditing
- What is the Knowledge Graph?
- What are the Featured Snippets? Types of Featured Snippets
- How to rank in the Featured Snippets?
- Page Speed Optimization
- What is Social Media?
- What is Social Media Marketing?
- Top Social Media Activities
- Organic vs Paid Social Media Marketing
- Social Media Strategy
- 6 Primary categories of Social Media
- Difference between Profile, Page, and Groups
- Types of Facebook Groups
- Facebook for Business
- How to optimize Facebook Business page?
- What are Facebook Insights?
- Analyzing Facebook Insights
- How to plan a content calendar for your Business?
- Facebook Ads Manager
- Types of Facebook Ads
- Facebook Remarketing
- What is Facebook pixel? How to integrate it?
- How does Pixel work?
- How to track conversions from your Facebook ads?
- Types of Facebook Audience
- Facebook Ads – Best Practices
- Facebook Business Manager
- Facebook Ads for Local Business
- Facebook Ads Analysis & Reporting
- Instagram History
- Why Instagram?
- Instagram Algorithm
- How to use Instagram for Business?
- Optimizing Business Profile (BIO)
- Types of posts on Instagram
- Good practices / Optimizing Instagram post
- Branded Content
- Instagram Insights (How to check and Analyse)
- Instagram Stories
- How to get engagement through Stories
- Instagram Story Highlights
- Instagram Ads
- Types of Ads
- Pre-requisites to do Ads
- Tools for creatives and stories
- Tools for Scheduling post
- What is Linkedin?
- Why Linkedin?
- Importance of a good Linkedin Profile
- Linkedin Profile Optimisation
- The Linkedin Profile URL structure
- Linkedin Profile Badge
- Types of Posts on Linkedin
- Importance of Articles on Linkedin
- Degrees of Connection and why it’s important
- Career Advice
- Salary Insight
- Social Selling Index
- Jobs on Linkedin
- Creating Job Alerts
- Types of Messages on Linkedin
- Types of Accounts on Linkedin
- Company Pages on Linkedin
- Company Page Analytics
- Overview Understanding inorganic search results
- Introduction to Google adwords & PPC advertising
- Understanding adwords account structure
- Campaigns, Adgroups, Ads, Keywords, etc.
- Types of Advertising campaigns- Search, Display, Shopping & video
- Difference between search & display campaign
- Understanding Adwords Algorithm
- How does adwords rank ads?
- Understanding Adwords algorithm (adrank) in detail with examples
- What is quality score?
- Why quality score is important?
- What is CTR?
- Why CTR is important?
- Understanding Bids
- Introduction to Search Network
- Importance of Quality Score and Ad Rank
- Campaign Structure and its importance
- Understanding Campaign Goals to reach business objectives
- Campaign Settings
- Types of Bidding Strategies
- Types of Ad-copies
- Ad-Extensions
- Keyword Planner
- Keyword Research for Google Ads
- Setting-up a Search Campaign
- Ad scheduling and Budgeting
- Keyword Match Types and its importance
- Setting up Conversion Tracker
- Negative Keywords and how to use them effectively
- Search Term Report
- How to use auction Insights for Competitor Analysis?
- Analyzing Campaign Performance
- Campaign Optimization
- Campaign Analysis and Reporting
- Introduction to Display Network
- Targeting Options in Display Network
- Ad Formats in Display
- Campaign goals
- Display Ads vs Video Ads
- Campaign Settings
- Types of Bidding Strategies
- Analyzing Campaign Performance
- Campaign Optimization
- Campaign Analysis and Reporting
- Types of Ads on Youtube
- Types of Video Ads
- Skippable v/s Unskippable Ads
- Bidding Strategies
- Campaign Settings and Features
- Campaign Optimisation
- Campaign Analysis and Reporting
- What are Shopping Ads?
- Who can do Shopping Ads?
- Benefits of Shopping Ads
- How shopping ads work
- What is a Google Merchant Account?
- Setting-up a Google Merchant Account
- Importance of product feed and how to create and update?
- Setting up Shopping Campaigns
- Campaign Analysis & Optimization
- Remarketing v/s Dynamic remarketing
- Setting-up Remarketing Tags
- Creating Remarketing Lists
- How to create a remarketing campaign for Search, Display and Video Ads?
- How to Setup a GMB Listing
- Navigation of GMB Dashboard
- GMB Ranking Factors
- What are Citations?
- How to Boost GMB Profile?
- Handling Reviews- Positive & Negative
- Local Ads from GMB Dashboard
- Google Algorithm Updates that affects GMB Profile
- Introduction to Web Analytics
- Importance of Web Analytics
- Embedding tracking code on a website
- Difference between Account, Property, and Views
- Defining KPI’s
- Measuring KPI’s
- Real-time data tracking
- Understanding Consumer Behaviour through Audience Insights
- Customer Lifetime Value Metric Report
- Understanding Acquisition Channels
- Analysing and Understanding Website Insights
- Linking of other accounts
- Importance of Campaign URL Builder and its usage
- Defining Goals, Conversions & Events
- Multi-channel funnel and E-commerce Tracking
- Difference between Properties & Views
- Creating Views
- Applying Filters to Views
- Creating Custom Alerts
- Custom Reports and Dashboards
- Using Web Analytics Data to come up with future marketing strategies and plans
- Google Analytics account set-up for a website
- Understanding Consumer Behaviour through Audience Insights
- Importance of Youtube
- Importance of Video Optimization on Youtube
- How to monetize through Youtube?
- Youtube Channels
- Youtube Community
- Youtube Stories
- Youtube Live
- Case Study on a Youtube Channel
- Youtube Creator Studio
- Youtube Analytics
- Youtube Channel Settings & Customisations
- Youtube Video Manager Features
- How to prepare for Google’s Exam?
Quick Links
Contact Info
- Office No. 512, 5th Floor, Wave Silver Tower, Noida Sector 18 UP (201301)
- +91-7011887544
- info@vrishi.in
Opening Hours
- 10:00 AM - 07:00 PM, Monday - Saturday
Our Support and Sales team is available 24 /7 to answer your queries
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